STKR's Year in Review: 2024 Highlights
As the year wraps up, we’re looking back on everything 2024 brought us at STKR Concepts. It’s been a year packed with new product launches, exciting travels, unforgettable photoshoots, and growing partnerships. Here’s a look at some of the biggest highlights from the year!
Showcasing Our Best: Mid-States Rendezvous in San Antonio and Phoenix
It’s a fantastic opportunity for us to connect directly with buyers, highlight our new launches, and see the reactions to our most innovative lighting solutions. We received valuable feedback and were able to build relationships with key retailers interested in bringing STKR products to even more customers. With such a positive response, we’re looking forward to returning to the Mid-States Rendezvous next year with more exciting products!
Hitting the Road: Amy & Aryanna’s Midwest Adventure
Going International: ISPO in Munich, Germany
The STKR team took on a whole new kind of adventure this year by heading to Munich, Germany, for ISPO – one of the world’s largest outdoor and sports trade shows. It was an opportunity to showcase our products on an international stage, connect with global partners, and get inspired by the latest trends in outdoor tech. ISPO was a hit, and we can’t wait to bring more of our innovation to customers around the world.
Hitting the Trail: Overland Expos West & East
We were thrilled to attend both Overland Expo West and Overland Expo East this year. Overland Expo is a must for anyone serious about the outdoors, camping, or vehicle-based adventures, and we loved connecting with so many fans and enthusiasts of outdoor tech and, of course, their dogs. We’re already looking forward to returning next year!
Revving Up at AAPEX in November
In November, Amy and James headed to the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, a premier event for anyone in the automotive industry. AAPEX is all about innovation, and our team was excited to bring our newest lighting solutions to an audience passionate about high-quality tools and accessories.
They connected with automotive retailers, mechanics, and enthusiasts, all looking for the latest in tech to keep their operations running smoothly. Our FLi Telescoping Lights, the FLEXIT Under Hood Light, and the SlimJIMMY Keychain Light drew a lot of interest, especially for their versatile applications in auto repair and maintenance. Attending AAPEX allowed us to showcase STKR’s commitment to quality, while receiving valuable insights from industry pros. AAPEX was an unforgettable experience, and we’re already planning big things for next year!
New Product Launches: Meet the FLEXIT Headlamp 3.0, FLEXIT Under Hood Light, and SlimJIMMY Keychain Light
This year, we expanded our FLEXIT lineup with the release of two standout products and we changed the game for lightweight and compact lighting solutions:
- FLEXIT Headlamp 3.0: Our latest headlamp combines hands-free functionality with an impressive range of brightness settings, so users are ready for everything from DIY projects to pitch-black trails.
- FLEXIT Under Hood Light: Perfect for mechanics or anyone who needs brilliant under-the-hood lighting, this innovative light is a must for tackling all those tricky fixes.
- SlimJIMMY Keychain Light: This ultra-compact yet powerful keychain light has quickly become a customer favorite. It packs a surprising amount of brightness in a slim, portable design that’s easy to bring everywhere.
Capturing the Moment: Photoshoots on STKR Property
The STKR & RISK Racing property became the backdrop for some incredible photoshoots this year. From capturing the magic of camping under the stars to setting up for a cozy bonfire shoot, we brought our gear to life in the outdoors, right here at home. These shoots helped showcase the durability and versatility of our products in the settings they’re designed for while allowing the team to kick back, relax, and bond!
We also supported some RISK Racing photoshoots, blending our passion for high-quality, action-ready lighting with their expertise in motocross and powersports gear. Each photo shoot was a creative adventure, highlighting our products in their element and capturing the adventurous spirit of STKR.
Growing Partnerships: New and Familiar Faces
This year also marked a significant step forward in building our affiliate program. We’re grateful for our partnerships with new affiliates who are as passionate about STKR as we are, and we strengthened relationships with affiliates who have been with us from the start. Together, we’ve been able to reach more outdoor enthusiasts, DIYers, mechanics, and anyone who values high-quality, innovative lighting solutions.
The Dogs of STKR: Elba & Lola’s Adventures
Celebrating Milestones and Making Memories: STKR Office Celebrations
The highlight, though, was definitely our annual Christmas party. Each year, we take the chance to get out of the office and hit the town together. It’s a time to let loose, toast to another year of hard work, and build even stronger bonds as a team.